Experience
2020-2024
BYU Broadcasting
-
Conducted in-depth market research to establish a strong digital audience base.
-
Designed and executed marketing materials and advertisements, enhancing social media presence.
-
Spearheaded editorial content creation, significantly boosting engagement by over 300%.
-
Led a team of 12 social media producers, fostering a creative environment for content development.
2022-2023
BYU Basketball
-
Executed market analysis to identify target segments, informing strategic marketing initiatives.
-
Created a monthly newsletter that was delivered to over 400 alumni generating a 10% increase in ticket sales among alumni.
-
Delivered photography and video services, producing high-quality content for athlete social media platforms.
2018-2020
Humanitarian
-
Engaged in diverse activities including teaching, medical care, and property repair.
-
Conducted weekly training sessions, honing leadership and communication skills.
-
Collaborated with board directors for strategic guidance and project oversight.