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LIQUID DEATH

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The Idea: Create a campaign that reaches women in their twenties and increases sales.

The Goal: Place Liquid Death as the go-to sparkling water for all powerhouse personalities with an emphasis on young adult women.

The Campaign

Consumer Insight: Vanguard Vixens (target market) are pioneers of a new era, breaking down barriers and forging new paths for others to follow. They seek belonging whilst also being their own authentic selves.

Brand Insight: Liquid Death is an edgy, exciting, and intimidating water brand that signifies you as the intimidating, cool, powerhouse among any group.

Strategy Statement
For the Vanguard Vixens who thirst after authentic belonging, Liquid Death engraves your cool reputation on your headstone.

Mood Board

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